HOMEGROWN | PUBLICATION - CREATIVE AGENCY - CONTENT STUDIO - EXPERIENTIAL ARM
We look for artists who work with taboo topics like sexuality, gender. Those who are underrepresented, underfunded, unknown. We look for entrepreneurs with side-hustles, with success stories, failure stories”with spunk. We look for identity-driven narratives that paint a picture of the socio-political struggles of our youth in this country. We look for street-culture and the people shaping it: the fashion designers, the b-boy and hip hop dance groups, the skateboard and rap crews. We look for reminders of the past, of history, of nostalgia. We look for intimacy, for authenticity, for voice. We look for the creators who are driving the creative economy around the country. We look for narratives untold. We are the undercurrents of Indian youth culture; we are whats next, and we are what should be next.
—ABOUT HOMEGROWN—
Homegrown was started from a passion to 'change the narrative.' There was an emergence of independent creators in every realm; people who were defying cultural stereotypes and bringing forth new perspectives. It is a celebration of this new voice, this new purpose.
Through our digital media publication we build the identity for emerging voices for all facets of contemporary youth culture; through our agency/content studio we connect brands with todays youth in ways that drive culture forward. Through our experiences we create cultural impact on ground. We are a platform for every facet of contemporary youth culture and influencers across lifestyle, music, fashion, art, design, culture, food, entrepreneurship, social impact and more
We have partnered with over 130 brands like Nike, adidas, Puma, Bacardi, HDFC Life, Bajaj Allianz, Unicef, ABinBev - Budweiser, Diageo Brands, Hoegaarden, Corona, AirBnB, Levis, The Taj Group, Viacom18, Audi, Royal Enfield, and several other brands on content, brand campaigns, influencer and event marketing, in the 5.5 years
